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Trackee - A money management app

UX Research, Branding, UI Design, Prototyping 

Client

Personal project

Deliverables

UX Research, Branding, UI Design, Prototyping 

Role

UX /UI Designer

Problem

In a cashless world, people experience difficulties in maintaining and tracking their daily expenses. How might can we create a platform for user to track and analyze daily expenses

Goals

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Design Approach

I took the approach of 4D Double diamond process (Discover, Define, Deliver & Develop)

I started doing research on how and what type of people face challenges in their own daily expenses and created hypothesis that users lack saving of money and they somehow feel demotivated with respect to finances

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Desk research & Personal interviews

We as a team started discussing and asking so many questions to one another on the expenses on which they expend and the experiences how they get when they get quarrelsome empty pockets.

So, to figure out I dived deeply and asked subjective questions to people in my networks through one one conversations and on internet too.

Quantitative research

I sent a set a survey questions to users with different age groups and locations and collected 100+ responses in total.

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User journey

To know the journey and mindset of user I divided the expenses in month. The reason of dividing month in four weeks is because usually salary, pocket money, or stipends are credited in monthly basis. So I tracked and jotted down few points about user journey below.

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Insights

  • Most our target users belongs to 18-26 age group

  • Money management is really a tiresome job for user

  • Users are unable to track and manage their expenditures

  • The monthly income of users is ranging for minimum 5k-35k whereas their expenditure lies beyond their income range

  • Almost 68.5% of people use online payment mode

  • Most of the people feel lack of money in the month end and wants to   track their expenditure

I chose three personas to dive more deeper about their demographics and empathized on their needs, wants and frustrations

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Student, 21
Jabalpur, Madhya Pradesh

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IT Professional, 30
Pune, Maharashtra

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